Off the release of their forthcoming LP, To The Beat, for which a release date will be announced soon, the Oakland group responsible for a sound they label as “Town Techno” digs into the archives to give us “Friday,” produced by League510 member Mr. Knowitall. The song which reinforces the groups mantra of having fun and enjoying life also features vocals from singer Siaira Shawn, and instrumentation from guitarist Dan Judd.
The video, directed by Rock Jacobs of Rush Films, is an ode to the weekend with comical scenes throughout, from pushing their car to the gas station only to realize they don’t have enough money to fill their tank to stealing a Smart Car in order to get to the club. Perhaps the most unique part of the video is the manner in which it was filmed, using the “dawn to dusk” shooting technique. “We shot the last scene of the video first, at nightfall,” explains TK, “and then we shot the opening scene of the video last, at dawn, to make it look like it was actually dusk. So we literally shot this video all night long.”