Due to the affordability of software, the release of production packs (drum kits, pre-cut samples), and producers putting their own personal crafted sounds on the market, producers are popping up everywhere. There is nothing wrong with that at all. In fact, it gives very talented people who wouldn’t usually have the chance to be heard. The downside of this slope is that you have a bunch of people who want to become producers just because the access is to software and sounds is there. They could care less about the craft, or the history of Hip Hop production, all they want is to sound like whatever is hot right now. Info56 not only sounds like he studies the history of Hip Hop, but he also takes the craft of production seriously. In his new release Southwest, he puts together a tight knit, woven sound with precisely chopped samples and thick drums. On the title track, he chops up a brass section, with electric guitar wahs, that sounds perfect for Raekwon and Ghostface. The piano breakdown gives the drums room to breathe, and then the horns come back in, and DJ Dez’s scratches puts the icing on the cake. “Thug Procession” finds Info slicing a vocal sample over slight drum rolls and a heavy bass line. A few more standout cuts are “Margarita” and “Inner City Mexican” which solidifies his skill as a good producer. Once again, it sounds like Info has studied the history, and honed his craft. And, this savage ass beat tape proves it.
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