Richmond, CA native IamSu! can be called a lot of things — rapper, producer, songwriter — but “miseducated” is not one of them. Last year, the 22-year-old produced, penned the hook, and provided a scene stealing 16 for fellow Bay Area newcomner LoveRance’s smash-hit single “Up,” which is currently a nationwide Top 10 single in two formats and boasts an official remix featuring 50 Cent and several unofficial remixes featuring everyone from Chris Brown to Roscoe Dash to T.I. to Bow Wow. Most recently, IamSu! walked into Fader Fort just as The-Dream was singing his own renditon of the song.

On The Miseducation of IamSu!, which he released in December 2011 to serve as an appetizer for KILT, Su! has been described as having the confidence of fellow Cali rapper Dom Kennedy and the smooth delivery of Nipsey Hussle. The video for “HBKJoe Beat,” named partly after his clique, HBK Gang, features Su! and fellow member P-Lo celebrating the rites of spring by goofing off in the sun-soaked backstreets of California while two PYT’s ride on the handlebars of their bikes.

Although Su! shouldered much of the production on Miseducation, he handed the duties for “HBKJoe Beat” off to HBK affiliate HBKJoe, who laced Su! with a lazy, saxphone-sampling beat that perfectly complements the low-key, playful video, which was directed by Chris Simmons.